Build up a competency at the supplier companies and the ship owners to set the financial value of the new solutions, particularly with respect to purchase price, contract price, subscription fees, maintenance fees, etc.Establish new specific knowledge about how contracts can enable the transformation from one-off transactions to long term collaboration between supplier(s) and ship owner that encourages innovation and technical development by e.g. ensuring a balance between risk and reward.Create specific insight into understanding how to link scale, profitability, and financing of servitized solutions for the industry.
