Carbon War Room

Since its founding in 2009 as a global nonprofit by Sir Richard Branson and a group of like-minded entrepreneurs, Carbon War Room’s purpose has been to accelerate the adoption of business solutions that reduce carbon emissions at gigaton scale and advance the low-carbon economy.

Central to the approach of Carbon War Room programs is overcoming market barriers that prevent capital from flowing to sustainable solutions, or that prevent uptake of efficiency solutions. These programs engage directly with industry to generate business-led solutions with clear pathways to accelerate the deployment of profitable low-carbon solutions—even in the face of weak mandates.

Their vision is a world where market barriers will not prohibit profitable solutions to climate change, and where entrepreneurs who are passionate about preserving our planet’s resources are simultaneously tapping into the biggest economic opportunity of our generation. Carbon War Room aims to drive a 25% improvement in the fuel efficiency and carbon footprint of global commercial shipping fleets by 2025.

Among Carbon War Rooms maritime activities are the projects Betterfleet and GHG Emissions Rating tool. Betterfleet is revealing how efficiently the world’s fleet operates with a free-to-access ship operational efficiency portal that identifies areas for improvement by showing how efficiently an individual vessel has operated relative to itself and its peers over the past year.
The GHG Emissions Rating tool allows charterers to compare a ship’s design efficiency to peer vessels using a simple A–G scale, increasing demand for more efficient vessels by making the potential for fuel savings transparent.

In 2014 Carbon War Room was merged with Rocky Mountain Institute.

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